“Come up with two lines of copy to sell something you’re wearing now on eBay.”
For another project, I asked them to describe the essence of the chalkboard in one or two sentences.
A lot can be said with a little — the mundane and the extraordinary.
And short isn’t necessarily a shortcut. When you have only a sentence or two, there’s nowhere to hide.
http://www.nytimes.com/2011/03/20/opinion/20selsberg.html?src=me&ref=general
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