September 2, 2010

Men’s Cosmetics Becoming a Bull Market

“At one point I just started buying stuff for him because I don’t want him stealing mine,” Ms. Bain said.
Now she orders products online for him at Menaji.com, which bills itself as a “masculine” and “undetectable” line of cosmetics and skin-care products.

His favorites are an eye gel and stick concealer that target dark circles, and an anti-shine powder that comes (shhh!) in a compact.

“When you looked at him you wouldn’t think he’d have his own supply of men’s skin-care products in the cabinet,” said Ms. Bain, 40, a fashion buyer for Lane Bryant Outlets.
“He’s got a short, military haircut — and he’s very butch.”

http://www.nytimes.com/2010/09/02/fashion/02skin.html

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